Youngstown, Ohio – April 10, 2019 –Boak & Sons is a roofing, insulation, siding, gutters and sheet metal company located in Youngstown, Ohio. They recently launched a new website to better serve customers and enhance the company’s presence online. The new website features a responsive design, which shifts the content and layout based on the visitor’s device. It offers easy access to educational content and contact information.
“Our old site was out dated and we were in need of a change,” says Chris White, VP of Operations at Boak & Sons. “This new site will improve our visibility to the consumer and will allow us to continue to grow our presence and credibility in the construction industry.”
Not only does the new site appeal to new visitors, it is set up to better assist current clients who frequent the site for access to the Roof Asset Management service program. The login is accessible from every page of the site so current commercial roofing customers can view their project status, request a service, review their spending profile and more, at any time.
“The website is currently in its first phase of construction, with limited content. There is more to come,” says Kellie Daley, Digital Marketing Manager at Boak & Sons. “We are observing the user analytics to determine what our customers and potential customers are looking for. As we continue to collect data, our website will grow and improve to fit their needs. It’s important we use the site to answer questions, provide educational content, and portray to visitors that we’re an expert in exterior contracting. Our skilled team at Boak & Sons has a wealth of accumulated knowledge; the website is a great place to showcase this by sharing it with others.”